MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Episodes
26 episodes
Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain
We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, an...
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Season 1
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Episode 27
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45:51
Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...We talk about what online marketing looks like after 3rd party cookies are gone. ...
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Season 1
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Episode 26
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1:06:57
Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group
Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO) wi...
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Season 1
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Episode 25
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1:04:00
How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI
AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines.<...
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Season 1
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Episode 24
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1:50:13
Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales
Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.You'll leave with tons of video marketing tips and hacks to level up your online marketing and...
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Season 1
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Episode 23
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1:17:57
How to Implement the Contribution Margin Function in Your Company
You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKS
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Season 1
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Episode 21
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25:57
The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dal...
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Season 1
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Episode 20
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1:31:51
Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro
Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.It's a mini class so you can learn SEO in an episode. About Kyle RoofKyle is responsible for the development a...
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Season 1
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Episode 19
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1:13:00
Marketing Analysis with Jeff Greenfield CEO of Provalytics
Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenf...
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Season 1
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Episode 18
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1:22:48
Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley
Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.Their audience said they wanted jeans, t...
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Season 1
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Episode 17
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1:19:06
Contribution Margin
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of the...
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Season 1
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Episode 16
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9:10
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of i...
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Season 1
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Episode 15
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14:05
Influencer Marketing Strategy
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your p...
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Season 1
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Episode 14
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23:21
Marketing Budget as a Percent of Revenue
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. Marketing budget as a pe...
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Season 1
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Episode 13
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4:01
How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provide...
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Season 1
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Episode 12
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13:33
Email Marketing ROI
Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue pe...
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Season 1
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Episode 11
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13:09
KPIs for Email Marketing
Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.This episode will give you an edge in your email marketing.Please hit "FO...
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Season 1
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Episode 10
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16:10
Customer Acquisition Cost Formula Example
Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.See MARKETING episode #8 for an explanation of the customer acquisition cost formula.
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Season 1
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Episode 9
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4:29
Customer Acquisition Cost Formula
Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.Note that marketers refer to Customer Acquisition Cost as CACPlease be sure to hit "Fol...
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Season 1
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Episode 8
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2:46
How to Calculate Your Net Promoter Score
Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers.This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores.<...
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Season 1
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Episode 7
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7:17
How to Get Your Net Promoter Score From Your Customers - The Question to Ask
Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers.This is Part 3 of a four part mini-series on Net Promoter Score. Check the last two MAR...
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Season 1
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Episode 6
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6:16
Net Promoter Score Meaning and Industry Averages
What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers. This is Part 2 of a four part mini-series on Net Promoter Score.
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Season 1
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Episode 5
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9:07
Net Promoter Score Definition
Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing.This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is ...
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Season 1
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Episode 3
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5:06
KPIs for Websites That You Should Be Tracking
The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisio...
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Season 1
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Episode 3
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18:29
