MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Episodes
44 episodes
Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage
This is your Marketing News update for the week of January 27th, 2026.We’ve got 3 major marketing stories for you:ChatGPT made a move that changes where ads show up.LinkedIn created an ad product that makes B2B advertising ...
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Season 1
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Episode 44
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15:11
Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri
Marketing News This Week of January 21, 2026AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major s...
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Season 1
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Episode 43
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18:27
Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.You've built your 11-slide deck and learned how to present it in the last episode. Now we're covering the 100 questions investor...
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Season 1
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Episode 42
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12:54
Pitch Deck for Investors Masterclass (6/7): How to Present Your Pitch Deck to Investors
This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation.In this episode,...
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Season 1
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Episode 41
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13:24
Pitch Deck for Investors Masterclass (5/7): Marketing Your “Close" - Your Funding Needs and Summary Slides
This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create the last two slides in your investor pitch deck.About the Pitch Deck for Investors Masterclass Mini-Series
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Season 1
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Episode 40
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8:52
Pitch Deck for Investors Masterclass (4/7): Marketing Your “Engine" - Your Financials and Team Slides
This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next two pitch deck slides: your Financials and Team Slides.About the Pitch Deck for Investors Mastercl...
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Season 1
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Episode 39
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16:26
Pitch Deck for Investors Masterclass (3/7): Marketing Your "EDGE" - Your Market, Go to Market, Traction and Competition Slides
This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide.About the Pitch Dec...
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Season 1
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Episode 38
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22:41
Pitch Deck for Investors Masterclass (2/7): Marketing the "Pain" - Your Elevator Pitch, Problem and Solution Slides
This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series. In this episode you create your first three pitch deck slides: your Elevator Pitch, Problem Slide and Solution Slide.About the Pitch Deck ...
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Season 1
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Episode 37
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15:29
Pitch Deck for Investors Masterclass (1/7): Marketing Your Business - Introduction to the Pitch Deck for Investors Series
Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template.There are 7 episodes in this mini-series ...
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Season 1
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Episode 36
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9:41
Marketing News this Week: The Owned Channel Revolution, Email's Subscription Surge, Why Authenticity Just Won Social Media and Google's New Ad Category
Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while...
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Season 1
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Episode 35
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12:29
Graza's Marketing Playbook: How Graza Made Squeeze Bottles Cool and Built a $100M+ Olive Oil Empire in Less Than 5 Years
We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years. We look at the market problem Graza identified, Graza's packag...
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Season 1
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Episode 34
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15:06
MARKETING NEWS: 7 Marketing Trends to Expect in 2026
Marketing News for the week ending Jan 2, 2026New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening.
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Season 1
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Episode 33
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16:52
Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It
We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.We walk through the problem Tropicana thought they were solving, the insight that led them astr...
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Season 1
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Episode 32
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9:17
MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything
This is your Marketing News update for the week ending December 26th, 2025.And what a marketing week to close out the year.We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremen...
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Season 1
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Episode 31
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10:22
Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover
This is your Marketing News update for the week of December 15th, 2025.Big week for marketersGoogle just dropped their third core update of the year—right before the holidays. Adobe made a nearly two-billion-d...
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Season 1
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Episode 30
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13:02
The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months
We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made...
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Season 1
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Episode 29
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15:05
How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.And as importantly, we give you the marketing playbook where you can use the exact ...
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Season 1
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Episode 28
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9:22
How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)
Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study t...
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Season 1
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Episode 27
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8:07
Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain
We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, an...
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Season 1
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Episode 26
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45:39
Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...We talk about what online marketing looks like after 3rd party cookies are gone. ...
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Season 1
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Episode 25
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1:06:45
Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group
Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO) wi...
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Season 1
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Episode 24
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1:03:48
How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI
AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines.<...
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Season 1
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Episode 23
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1:50:01
Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales
Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.You'll leave with tons of video marketing tips and hacks to level up your online marketing and...
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Season 1
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Episode 22
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1:17:45
How to Implement the Contribution Margin Function in Your Company
You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKS
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Season 1
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Episode 21
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25:45
The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dal...
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Season 1
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Episode 20
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1:31:39
