MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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MARKETING

Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage

January 29, 2026 • Brandon White • Season 1 • Episode 44

This is your Marketing News update for the week of January 27th, 2026.

We’ve got 3 major marketing stories for you:

ChatGPT made a move that changes where ads show up.

LinkedIn created an ad product that makes B2B advertising predictable for the first time.

And AirOps published research that's going to force you to rethink everything about your brand visibility.

After you’ve heard all of the stories, you see what's really happening.

One of them means you might be spending your budget in the wrong place.

Another gives you guaranteed placement with proven lift you've never seen before.

And the third? It explains why 85% of your brand visibility has nothing to do with your website or blog anymore.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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