MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Episodes
63 episodes
Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
This is your marketing news for the week of March 17, 2026. Three big marketing stories this week:One is about where AI tools go when they answer your buyers' questions — and which platform just became ...
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Season 1
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Episode 63
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7:38
Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink
Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.STUDY CITATIONSKu...
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Season 1
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Episode 62
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10:14
How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers
We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide. I buil...
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Season 1
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Episode 61
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6:16
The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ul...
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Season 1
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Episode 60
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8:35
Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See
This is your marketing news for the week of March 11th, 2026. Three stories this weekMeta made two moves already this week that marketers don’t want to missAnd there's a new marketing industry report that came out yest...
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Season 1
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Episode 59
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8:01
Zappos Marketing Playbook: How Zappos Turned One Thing Into a $1.2 Billion Marketing Machine
Today we’re giving you Zappos' Marketing Playbook. We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make thi...
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Season 1
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Episode 58
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7:33
Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss avers...
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Season 1
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Episode 57
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7:15
Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit
This is your Marketing News for the week of March 4 ,2026.Three marketing stories this week and they all connect. ChatGPT Just Got Its First Ad Tech PartnerGoogle Killed the Excuse for Skipping MMMMeta ...
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Season 1
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Episode 56
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10:21
Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000
We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in. We uncover the problem, the insight, the specific marketing tactics, the science behind ...
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Season 1
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Episode 55
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8:41
Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales
We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing.
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Season 1
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Episode 54
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13:19
Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff
This is your Marketing News for the week of February 25th, 2026.Three stories this week and they all connect. HubSpot made a very deliberate acquisition on Monday that every marketer should know about. A ne...
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Season 1
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Episode 53
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8:01
Ferrari's Marketing Playbook. And How To Use It For Your Company
In 2024, Ferrari sold 13,752 cars. For the whole year.Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%.The auto industry average? 7.7%.Ferrari doesn't beat t...
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Season 1
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Episode 52
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14:31
How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook
Today we're breaking down Notion's bottom-up growth strategy. We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most imp...
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Season 1
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Episode 51
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11:02
Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO
This is your Marketing News for the week of February 18th, 2026.Here's the marketing headlines:Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. A...
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Season 1
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Episode 50
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13:18
Decoy Effect: The "Useless" Option That Increased Revenue 43%
Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered.Then I'm walking you through The...
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Season 1
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Episode 49
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16:32
The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping,...
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Season 1
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Episode 48
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15:55
Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI
This is your Marketing News for the week of February 11th, 2026.This week’s marketing theme across all the marketing news… Proof.Google just gave advertisers something they've been demanding since Performance Max launched. And if ...
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Season 1
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Episode 47
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9:51
How LMNT Turned Salt Into a $200M Business. A Marketing Case Study
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketin...
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Season 1
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Episode 46
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13:46
Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand
This is your Marketing News update for the week of February 6th 2026.Three big marketing stories for you this week…1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think.
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Season 1
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Episode 45
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11:28
Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage
This is your Marketing News update for the week of January 27th, 2026.We’ve got 3 major marketing stories for you:ChatGPT made a move that changes where ads show up.LinkedIn created an ad product that makes B2B advertising ...
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Season 1
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Episode 44
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15:11
Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri
Marketing News This Week of January 21, 2026AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major s...
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Season 1
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Episode 43
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18:27
Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.You've built your 11-slide deck and learned how to present it in the last episode. Now we're covering the 100 questions investor...
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Season 1
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Episode 42
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12:54
Pitch Deck for Investors Masterclass (6/7): How to Present Your Pitch Deck to Investors
This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation.In this episode,...
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Season 1
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Episode 41
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13:24
Pitch Deck for Investors Masterclass (5/7): Marketing Your “Close" - Your Funding Needs and Summary Slides
This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create the last two slides in your investor pitch deck.About the Pitch Deck for Investors Masterclass Mini-Series
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Season 1
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Episode 40
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8:52
Pitch Deck for Investors Masterclass (4/7): Marketing Your “Engine" - Your Financials and Team Slides
This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next two pitch deck slides: your Financials and Team Slides.About the Pitch Deck for Investors Mastercl...
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Season 1
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Episode 39
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16:26
