MARKETING
Episodes
84 episodes
Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years
We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements. We ...
Marketing News This Week: Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead
This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data. Bing posted a number this week that...
The P-R-O-M-P-T Framework: How to Get Better Output from Any AI Agent For Your Marketing
We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try. We walk through each component of the prompt framework with a short marketin...
Narrative Transportation: How to Sell More With Stories Than Features and Statistics
We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research says Narrative Transportation does to your buyers, and the marketing ...
Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change
This is your marketing news for the week of April 30, 2026. This week we have three hot marketing stories for you.Google has a setting inside its own ad product that could trigger one of its own search penalties and the enfor...
Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser
This is your marketing news for the week of April 23, 2026. This week we have three big marketing stories:The ChatGPT ad platform just showed us what it actually looks like inside Anthropic launched a new d...
How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back
Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a hundred times before. We’re looking at what the researc...
The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points
We're breaking down the Bandwagon Effect, what it is, the brands that have turned it into a growth engine, what the research says about how to engineer the Bandwagon Effect, and 3 marketing moves you can put to work immediately to accelerate ad...
Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything
Your Marketing News for the week of April 15, 2026. This week we have 3 big marketing stories for you:Google just reversed a three-year-old product decision you may not have noticed, but you'll want to. Tik...
ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education
We're talking about ClickFunnels, the marketing move that made their software feel like the only logical next step, the insight that cracked it open, how they deployed it across books, challenges, live events, and a streaming library, the resea...
How to Design Your Website Schema to Maximize GEO for AI Search
We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says generic schema is doing to your citation rates, ...
The Peak-End Rule: The Two Moments That Decide If Customers Come Back
We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with this new information to take advantage of t...
Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy
This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you.Google moved two new ad formats live inside AI Mode and it's not just ads, it's full checkout. ChatGPT advertising...
Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide
We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating...
Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI
We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all of them, and how to know if it's working.
Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry
We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down the dilemma they faced, the insight behind the move they made, how they executed i...
Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel
This is your marketing news for the week of March 31, 2026. This week we have three stories for you.All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your conte...
Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand
We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw...
The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool
We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production ...
Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content
Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth kn...
Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet
Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O execute...
Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
This is your marketing news for the week of March 17, 2026. Three big marketing stories this week:One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable...
Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink
Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.STUDY CITATIONSKu...
How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers
We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide. I buil...
The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ul...
