Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.
Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.
The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.
Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.
This is a great episode for marketers.
EPISODE LINKS
PLEASE follow and tell a friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businessplan.buzzsprout.com
The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715